.2Performant, a Romanian innovation and associate advertising and marketing solutions provider, declared on Monday, September 9, at the Bucharest Stock Market, that it intends to get the Profitshare associate systems in Romania and Bulgaria from Conversion Advertising. Simultaneously, Dante International, the owner of eMAG, will become an investor in 2Performant.On September 6, 2Performant's Panel of Directors ended a preliminary arrangement to acquire the Profitshare.ro and also Profitshare.bg associate systems had through Conversion Advertising And Marketing S.R.L. as well as Conversion Advertising And Marketing EOOD. The contract summarizes the guidelines of the deal as well as is actually not officially binding, conforming to the business push pointed out through Economedia.The procedure entails the transfer of the Profitshare business lines coming from Conversion Advertising and marketing S.R.L. and Transformation Marketing EOOD (as vendors) to 2Performant (as the shopper). Dante International S.A. (majority shareholder of Conversion Advertising S.R.L.) will be part of your business move agreement as a surety." The moment the Profitshare transaction is accomplished, our company will definitely grow our current ability as well as transform our client collection in both Romania and Bulgaria. We still possess a handful of necessary measures to complete, however I am positive that the staffs involved in the deal on each edges will manage to finish all of them efficiently. Our experts will definitely declare our post-acquisition programs after completing the investment depending on to the final contract," said Dorin Boerescu, Chief Executive Officer and also Co-Founder of 2Performant Network.The purchase price is RON 4.3 million, as well as will definitely be actually spent 55% in cash as well as 45% in 2Performant reveals with a funds boost.." 2Performant is actually a youthful as well as dynamic provider along with values that resonate along with us. Our experts assume that, after the purchase is wrapped up, the Profitshare company incorporated with 2Performant is going to supply better market value to its own customers," claimed Tudor Manea, General Supervisor of Dante International SA.2Performant also notes that several measures stay to finish and complete the transaction, like the successful conclusion of the due carefulness analysis through 2Performant.Profitshare was introduced in 2012 as well as presently has a profile of 250 partner plans (consisting of the eMAG team) in Romania and Bulgaria.radu@romania-insider.com.( Image resource: the firm).